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Create a Digital Marketing Campaign Using Web, Email, Social and Search

Plan the details of an integrated digital marketing campaign starting with your business goals, target audience and offer through creative development, budget, metrics with this step by step workbook.


Topics Covered:

1. Determine the Role of Your Website in Your Digital Marketing

2. Determine If Email Marketing Can Help You Achieve Your Business Goals

3. Create a Plan for an Email Marketing Campaign

4. Determine the Technology to Use for an Email Campaign

5. Write the Creative Guidelines for an Email Campaign

6. Create a Plan to Test an Email Campaign Before Going Live

7. Estimate Response Rates for an Email Campaign

8. Create Your Final Email Campaign Checklist

9. Review Examples of Social Media Use and Determine How It Might Benefit You

10. Create a Detailed Plan for Designing and Executing a Social Media Campaign


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